Kalyan Jewellers Removes Controversial Ad Featuring Big B, Nagarjuna

Following the All India Bank Officers Confederation's (AIBOC) dissatisfaction over a recent advertisement aired by popular jewellery store chain Kalyan Jewellers, the 108-second video was on Monday removed from all television and broadcast media.

In the advertisement, Bollywood legendary actress Amitabh Bachhan, his daughter Shweta Bachhan and Telugu actor Akkineni Nagarjuna discuss about the loss of trust, Kalyan Jewellers' tagline, on the commercial banks.

After the AIBOC raised an objection over the advert, the management of Kalyan Juventures initiated damage control by citing the Ad was made only for publicity. In a statement issued by the AIBOC, the bankers association warned of taking legal action against the jewellery outfit.

In a reponse to AIBOC's statement, Ramesh Kalyanaraman, executive director of Kalyan Juventures, expressed regret over the inadvertent hurt caused, after withdrawing the advertisement from all media outlets.

"The banking system has been playing a key role in the company's business. We will never encourage any kind of damage to banks, which are backbone of the economy," he added.

Watch the advertisement here:

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