New OTT Platform in Telugu Launched

A new OTT platform is set to make its mark in the Telugu digital space. Touted as the first dedicated travel OTT platform in Telugu, Vihari OTT unveiled its global vision during the prestigious Cannes Film Festival, marking a significant milestone in Telugu travel entertainment and digital storytelling. The special preview was launched by Sri Satya while filming travel content around Cannes as an international tourist destination.

For the past 18 years, Vihari has entertained audiences with travel-based programming and emerged as one of the most recognized travel brands in Telugu media. Over the years, it has showcased tourist destinations, cultures, traditions, cuisines, and unique experiences from across the world.

After successfully presenting several inspiring travel stories on television, Vihari is now gearing up to expand its presence through the OTT space. The makers announced that Vihari OTT will be launched grandly in June as the first Telugu OTT platform exclusively dedicated to travel content.

The unveiling at Cannes is being viewed as a major step towards taking Telugu travel content to global audiences while promoting international tourism experiences through a regional digital platform.