Use made in India costumes: Modi to actors

Chennai: Prime Minister Narendra Modi on Friday urged movie stars, youths and others to use handloom products to give a much needed boost to the sector.

"If movie actors decide to use only handloom and handicraft products in one out of their five movies, then those movies will automatically attract good viewership," Modi said.

Modi said film industry plays a major part in popularizing fashion.

He was here to launch the National Handloom Day and the India Handloom brand for better market positioning of Indian handloom products.

Speaking at the Madras University Centenary Auditorium, Modi said youths of today make purchases online and added that handloom products should also be made available online.

He said handloom products were to be branded because Indian handloom products lack global branding.

He said the sale of khadi products had gone up by 60 percent after his October 2 appeal to people to use at least one khadi product to brighten the lives of the producers.