Zee Cinemalu 5th Anniversary With Brand Anthem ‘Ra Ra Mama… ZEE lo Cinema’

 - Sakshi Post

One of the best things about movies is how this art form can inspire millions of viewers. They make us laugh, cry and cheer! When we see underdogs take on extraordinary goals, despite all adversities and difficulties, we can relate to them. We all need that inspiration. Great movies with powerful uplifting stories can deeply influence our lives and motivate us to push boundaries. 

Zee Cinemalu is a name that has grown to become synonymous with the best Telugu movies on small screen television. Launched by the Megastar Chiranjeevi, who unveiled the logo, the channel began its journey on 4th September 2016 with ‘Dil Pai Super Hit’. This year, the channel completes the 5-year milestone as the brand philosophy continues to capture the thrilling journey with the ardent viewers. The channel’s philosophy ‘Dil Pai Super Hit’ is aimed at inspiring Telugu speaking audiences by offering superhit stress buster entertainment experiences that will help them enjoy the ride that life has to offer.

Zee Cinemalu is going to launch a brand anthem on the day of the anniversary, 4th September on the lines of ‘Ra Ra Mama… ZEE lo Cinema’, composed & sung by Rama Krishna Miriyala.  The anthem reflects the brand ethos and positioning, accentuating the essence of entertainment like never before. Additionally, the channel will unveil a new brand identity with a refreshed set of graphics to the logo, while retaining the channel’s core promise of ‘Dil Pai Super Hit’. The new packaging reflects happiness, vibrancy, fun, and quirkiness that is symbolic of the channel’s identity.

Telugu cinema has gone through several transitions and progressed over the years. From movies that touched upon an array of topics and depicted the golden era, showcasing masala and romantic movies set in foreign locales, to the latest films, viewers have an extensive library of content to choose from.

The Zee Cinemalu HD variant launched on December 31, 2017, continues to deliver the best viewing experience enabled with this technology to their ardent viewer.

Tune into Zee Cinemalu to catch the first glimpse of the new packaging and listen to the brand anthem on 4th September

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