Good News For Beer Lovers, Telangana To Slash Beer Prices

Good news for all the beer lovers... Telangana state government on Monday slashed the prices on all beer brands by Rs.10. In May 2020, the government announced a hike by Rs. 30 and as a result, there was a drop in sales. 

On Monday, the Prohibition and Excise department has cut the special excise cess on beer and issued a GO stating that the price of beer is going to be reduced by Rs 10 per bottle. Telangana State Beverages Corporation Limited's Director would take appropriate action in the matter.

M Kameshwara Rao from the Association of Liquor and Beer Suppliers of Telangana (ALBST) said that generally, the state witnesses a sale of 32 lakh beer cases each month, but just 26.80 lakh cases were sold in June. He claims that during the summer, beer sales typically reach 40 to 45 lakh cases.

In May it was just 20.19 lakh cases. According to Kameshwara Rao, several breweries in Sangareddy have even stopped producing beers as a result of this. Nearly 13 lakh beer cases are in depots, and beer bottles will be supplied with the revised MRP once these stocks are sold.

Top brands Royal Challenge and Kingfisher are currently sold for Rs 150 (light) and Rs 160 (strong). Mini beer bottles of all brands are sold for Rs 100 (light) and Rs 110 (strong).